As we know most of the big brands HTC, Samsung, and LG are battling out in the high-end market, Motorola is taking a less glamorous approach: going after price-conscious consumers by offering a low cost Android devices.
It’s a smart move for a company that’s in such a precarious position. Motorola is doing relatively well in countries like Brazil UK, India and few other countries.
Motorola’s tapping into that aesthetic for the Moto E. It features the same cheap-to-manufacture package as its predecessor, the Moto G, but despite its plastic build it feels durable. Its quaint size can fit into more pockets than your typical Android device, but its 4.3-inch, 256 ppi display will take some getting used to.
The display’s color and image quality are great, but the text is so much smaller, I found myself squinting to make out what was on screen. Still, despite its small screen size, I really like the shape of the phone. Sure, its soft, round edges evoke something closer to a children’s toy than a smartphone, but the chassis has a nice grip to it, and doesn’t feel like it would ever slip from my hand, despite its small size.
Lets move toward the Specs
The Moto E is powered by a 1.2GHz Snapdragon 200 processor and 1GB of RAM, boasts 4GB of onboard storage (along with an expansion slot), and features a 1980 mAh battery pack, promising “all day” battery life, according to Motorola. Its internals are almost a generation behind its two older siblings in terms of performance, and even though the phone certainly felt speedy, I’m worried about it slowing down over time (even though KitKat was intentionally designed for phones with fewer resources).
Overall, the Moto E is really just the low-end player in the company’s growing line-up of devices.
Motorola said it designed the phone’s specs to “meet consumer expectations,” but curiously it’s missing some key features most mainly, a front-facing camera. We could make jokes about the lack of a front-facing camera preventing easy selfies, but the fact is that most low-end phones lack front-facing cameras so Motorola missed a great opportunity to differentiate itself from the competition.
The Moto E doesn’t record 720p video, a feature that’s common on other Android-powered low-end phones, such as the Nokia X. Camera is not too impressive but as compared to other low end phone its far better in colour accuracy.
It’s a smart move for a company that’s in such a precarious position. Motorola is doing relatively well in countries like Brazil UK, India and few other countries.
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| Moto E |
The display’s color and image quality are great, but the text is so much smaller, I found myself squinting to make out what was on screen. Still, despite its small screen size, I really like the shape of the phone. Sure, its soft, round edges evoke something closer to a children’s toy than a smartphone, but the chassis has a nice grip to it, and doesn’t feel like it would ever slip from my hand, despite its small size.
The Moto E is powered by a 1.2GHz Snapdragon 200 processor and 1GB of RAM, boasts 4GB of onboard storage (along with an expansion slot), and features a 1980 mAh battery pack, promising “all day” battery life, according to Motorola. Its internals are almost a generation behind its two older siblings in terms of performance, and even though the phone certainly felt speedy, I’m worried about it slowing down over time (even though KitKat was intentionally designed for phones with fewer resources).
Overall, the Moto E is really just the low-end player in the company’s growing line-up of devices.
Motorola said it designed the phone’s specs to “meet consumer expectations,” but curiously it’s missing some key features most mainly, a front-facing camera. We could make jokes about the lack of a front-facing camera preventing easy selfies, but the fact is that most low-end phones lack front-facing cameras so Motorola missed a great opportunity to differentiate itself from the competition.
The Moto E doesn’t record 720p video, a feature that’s common on other Android-powered low-end phones, such as the Nokia X. Camera is not too impressive but as compared to other low end phone its far better in colour accuracy.
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