General Motors
General Motors Corporation, which came into being in 1908, is the world's largest manufacturer of vehicles. It designs, manufactures and markets automobiles worldwide. Renowned brands of General Motors include Buick, Cadillac, Chevrolet, GMC, Holden, Opel, and Oldsmobile. It entered the Indian market as a 50-50 joint venture with the Birla Group but later became a fully owned subsidiary of its parent company. It is global automaker with manufacturing units in more than 30 countries.
About the Company
Largest manufacturer of automobiles in the world, General Motors produces millions of automobiles every calendar year. The corporation employs more than three lakh people around the world. The company has invested aggressively in high technology and e-business, using these for marketing and servicing of its products.
The company holds a large chunk of shares in GM Daewoo Auto & Technology Company of South Korea. It has entered into collaborations with the Suzuki Motor Corp, Isuzu Motors of Japan, DaimlerChrysler AG, BMW AG and Toyota Motor Corporation. With several automakers globally, GM has made agreements for vehicle manufacturing ventures.
General Motors entered India in 1994 as a 50-50 joint venture company with Birla Group of Companies. However, in 1999, it became a fully owned subsidiary of GM. From Public Limited, it was converted to Private Limited Company. The company strengthened its presence in India with several product launches. Chevrolet Optra was introduced in 2003 and Chevrolet Tavera (MUV) in 2004.
Company’s plant near Vadodara in Gujarat was originally built by Hindustan Motors (HM). Making a Joint Venture with HM, General Motors modernized the 45,000-square-meter plant. Opel Corsa, Corsa Sail, Chevrolet Optra, and Chevrolet Tavera are produced here. Chevrolet Forester and Opel Vectra are imported from Japan and Germany and sold as Completely Built in Units.
About the Company
Largest manufacturer of automobiles in the world, General Motors produces millions of automobiles every calendar year. The corporation employs more than three lakh people around the world. The company has invested aggressively in high technology and e-business, using these for marketing and servicing of its products.
The company holds a large chunk of shares in GM Daewoo Auto & Technology Company of South Korea. It has entered into collaborations with the Suzuki Motor Corp, Isuzu Motors of Japan, DaimlerChrysler AG, BMW AG and Toyota Motor Corporation. With several automakers globally, GM has made agreements for vehicle manufacturing ventures.
General Motors entered India in 1994 as a 50-50 joint venture company with Birla Group of Companies. However, in 1999, it became a fully owned subsidiary of GM. From Public Limited, it was converted to Private Limited Company. The company strengthened its presence in India with several product launches. Chevrolet Optra was introduced in 2003 and Chevrolet Tavera (MUV) in 2004.
Company’s plant near Vadodara in Gujarat was originally built by Hindustan Motors (HM). Making a Joint Venture with HM, General Motors modernized the 45,000-square-meter plant. Opel Corsa, Corsa Sail, Chevrolet Optra, and Chevrolet Tavera are produced here. Chevrolet Forester and Opel Vectra are imported from Japan and Germany and sold as Completely Built in Units.
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