Ford Motors
| Founded in: | June 16, 1903 |
| Head Office: | Dearborn, Michigan, USA |
| Website: | www.india.ford.com |
World's fourth largest automaker, Ford Motor Company, was founded by Henry Ford and incorporated on June 16, 1903. Ruling the automobile sector for over a decade, the company had a modest start with a capital of just $28,000 from 12 investors. In the early years, the company produced just a few cars a day at its factory on Mack Avenue in Detroit, Michigan. Today, Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, the People's Republic of China, India, and so on. The four wheelers manufactured are widely renowned for their unique styling, excellent performance and providing utmost luxury.
Ford's automotive brands include Aston Martin, Lincoln, Mazda, Mercury and Volvo. In the wake of economic liberalization in India, Ford entered the Indian market and since then Ford India Limited has registered an impressive growth. The company's venture into the Indian automobile market dates back to 1926, but sadly it was shut down in 1954. Despite its failed attempt, the automaker once again entered the Indian automobile business in 1995, as a 50-50 joint venture with Mahindra & Mahindra (M&M). The company was christened as Mahindra Ford India Limited (MFIL). The plant is located in Maraimalai Nagar near Chennai and has the capacity to produce 1, 00,000 vehicles per annum.
Three years thence, in 1998, Ford acquired 72% of the share in MFIL, thereby renaming the company as Ford India. The company made a debut in India with Escort, its first passenger car. With the advancement of technology and to adept with the rising demand, Ford replaced its Escort with Ford Ikon in 2001. This indigenous car was an instant hit and allured the Indians. After the magnanimous success of Ikon, the company added some more luxurious cars to its product line, including Fiesta, Fusion, Mondeo, Endeavour and Endeavour Thunder+. The other models include the Ford Zetec (MIFL) and Ford Escorts (MIFL).
Ford's automotive brands include Aston Martin, Lincoln, Mazda, Mercury and Volvo. In the wake of economic liberalization in India, Ford entered the Indian market and since then Ford India Limited has registered an impressive growth. The company's venture into the Indian automobile market dates back to 1926, but sadly it was shut down in 1954. Despite its failed attempt, the automaker once again entered the Indian automobile business in 1995, as a 50-50 joint venture with Mahindra & Mahindra (M&M). The company was christened as Mahindra Ford India Limited (MFIL). The plant is located in Maraimalai Nagar near Chennai and has the capacity to produce 1, 00,000 vehicles per annum.
Three years thence, in 1998, Ford acquired 72% of the share in MFIL, thereby renaming the company as Ford India. The company made a debut in India with Escort, its first passenger car. With the advancement of technology and to adept with the rising demand, Ford replaced its Escort with Ford Ikon in 2001. This indigenous car was an instant hit and allured the Indians. After the magnanimous success of Ikon, the company added some more luxurious cars to its product line, including Fiesta, Fusion, Mondeo, Endeavour and Endeavour Thunder+. The other models include the Ford Zetec (MIFL) and Ford Escorts (MIFL).
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